Toto Wolff Preparing to Sell Stake Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic success in F1

Mercedes team principal Toto Wolff is engaged in final negotiations to sell part of his shareholding in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6 billion – an unprecedented figure for a Formula 1 squad – after McLaren was appraised at £3.5bn in an adjustment to ownership structure in September.

The Austrian executive, who holds one-third of Mercedes F1, would sell a stake approximately five percent.

The 53-year-old will remain as team boss and CEO should the deal proceed.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos Group, who each also own a third of the company.

A Mercedes spokesperson said: "We are providing no comment on the matter. The management structure of Mercedes F1 stays unchanged, and each shareholder are dedicated to continued achievements of Mercedes-Benz in Formula One."

Financial Increase

This arrangement would represent a substantial rise in value of the Mercedes team since Ineos Group acquired its share for £208 million in 2022.

The rise reflects the expansion in valuations of F1 teams recently due to the increasing appeal of the sport globally.

This trend was evident with the success of the F1 movie featuring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed over $630m (£458 million) at cinemas worldwide.

The film represents Pitt's most successful movie and the most successful sports film ever released.

Current Performance

Mercedes are runner-up in the constructors' championship, trailing McLaren, with three races remaining this season.

Mercedes' primary racer George Russell has secured victory in two of the 21 races so far and is fourth in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight straight team titles and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

Jennifer Clark
Jennifer Clark

A digital content strategist and freelance writer with a passion for storytelling and emerging tech trends.

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